What is artificial intelligence?

Technology is increasingly present in our daily lives. It helps us with tasks that a few decades ago were unthinkable or only existed in science fiction movies. However, there are solutions that are not yet fully exploited. One of them is artificial intelligence.

Artificial intelligence offers innovative solutions for a wide range of areas within a business, including customer service. Understanding more about how it works and the benefits it can provide is essential to knowing if it is the best option for your business needs. So what is artificial intelligence?

What is artificial intelligence?

Artificial intelligence is one of the cognitive computing technologies that is gaining ground every day in all sectors due to its many benefits.

Artificial intelligence is a set of solutions capable of performing functions similar to those performed by humans. A simple way to explain the process of artificial intelligence is that it receives, identifies and processes information to give answers and solutions as a human would.

It mimics human thinking to solve problems and make decisions. In addition, with machine learning technology, it allows devices to learn from every interaction with humans.

In business, the increase in productivity and efficiency that this technology can bring is undeniable. It has great potential, and the best way to improve its results is to work with a team of trained people.

Large companies are already benefiting from the help of artificial intelligence in several industries, but large companies are not the only ones that can benefit from this technology. So let's take a look at how artificial intelligence can help any business with customer service. See article on Callbots in Customer Relationship 3.0

What makes it an ally for customer service?

Customer service deserves special attention because this is where the relationship with the customer is built. This is where the relationship with the customer can be strengthened or, in the worst case, can be ruined by a bad experience.

This is where artificial intelligence comes in and does a great job of providing the user with a great experience.

As mentioned above, artificial intelligence solutions simulate human thinking, so it is possible to create a completely natural chat in real time. During this chat, the virtual assistant can accurately identify and resolve the user's needs, resulting in an excellent experience. Discover our Callbots

When contacting customer service, one of the biggest complaints people have is waiting time. With artificial intelligence, this problem disappears because the user does not enter a queue. The user also doesn't have to wait while someone accesses information to give them a solution. Everything is done without delay. And there are other benefits: Artificial intelligence allows for 24/7 services without the risk of human error.

Contrary to common thinking, artificial intelligence in customer service is an investment rather than a cost. By improving the user experience, conversion and satisfaction rates increase, leading to sales growth.

The implementation of this technology increased in 2021 and continues to be a trend in 2022 as it offers a wide variety of innovative customer service solutions for any type of business.

How do I choose a virtual assistant for my company?

There are a wide variety of virtual assistants on the market, but not all of them use artificial intelligence.

Some virtual assistants, the simplest ones, search for the requested information in their database. They only respond to specific commands and provide predefined answers.

Others, the most complete, use artificial intelligence. This allows them to learn with the listener, making the chat more natural, less repetitive and generating a much better user experience. This technology will allow the virtual assistant to meet all customer needs. See article on Conversational AI

To choose the best option for your business, you must first clearly define your objectives and analyze the customer service demand. This way, you can understand which solution best meets your business needs.

Another important factor to consider before hiring a virtual assistant is its usability. There is no point in hiring a virtual assistant with advanced artificial intelligence and countless features if it is difficult to use and understand. Discover our use cases

Therefore, you should first check their ease of use and technical support in order to benefit from all its features.

We hope we've given you some guidance on what artificial intelligence is! Do you think it's time for your customer service to start relying on this technology? 

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